About Frogsong Farm
For as long as they can remember, Chuck Adams and Connie Coston wanted to be farmers. Their dream was not just to live on a farm, but to actually work the land, to heal the earth, to devote their lives to something that made the planet a better, healthier place. In 2011, the couple bought a 10-acre parcel of land on the outskirts of Portland, Oregon. At the time, it was a marionberry farm, an iconic Oregon product but a difficult crop to manage without spraying harmful pesticides. They tried berry farming for a couple of years but ultimately decided to lease part of the land to an organic vegetable grower as they searched for a better crop. In 2016, they found it: hemp.
The wave of states legalizing cannabis for medicinal and ultimately recreational use showed no sign of abating, and Chuck figured hemp, marijuana’s non-intoxicating cousin, wouldn’t be far behind. Back then, “most people didn’t know what hemp was,” Chuck says, “other than that they made the American flag out of it in 1776.” Cannabidiol or CBD is a hemp-derived compound that produces no mood-altering effects. At the time, it was what Chuck calls the “poor stepchild” to cannabis’ better known element: THC. When an old friend with experience in hemp production starting talking to Chuck about CBD, the idea of planting hemp became increasingly interesting. Then one day in 2015, Connie developed a strange pain in her wrist that modern pharmaceuticals couldn’t heal. A friend heard about it and offered a CBD-infused salve for her to try. The pain went away, instantly. “It’s when we realized there was something special about CBD,” Chuck says.
The next step was to put together a team, and Chuck turned to a well of talent he knew was deep and trustworthy: his family. His brother Chris and sister Lissa were already CBD converts because they’d seen it ease their 92-year-old mother’s final days in a battle with pancreatic cancer. Chuck and Connie’s sons, David, Brett and Reid, were eager to get involved. Frogsong Farm was born. The first seeds sunk into the soil in April 2017. In the fall, they harvested 10,000 plants, on four acres.
Of utmost importance to the Coston-Adams family was to develop a set of uncompromising standards to govern their process and their products. Especially as they learned more about CBD, how it was produced and how it worked, Chuck and Connie knew they wanted anything they made from CBD to be effective.
The first product they developed was a salve, much like the one that had provided Connie such immediate relief. Another friend developed an extraction system at a fraction of the cost of anything then commercially available.
Chris researched CBD pricing, finding that Frogsong’s competitors were routinely charging exorbitant amounts for low doses of product, often made from CBD isolate, instead of full spectrum hemp. Brett researched the latest grow methods. David used his environmental engineering background to process the application for the farm’s pending organic certification. The Frogsong squad considers organic to be the minimum standard necessary to grow hemp in the most sustainable way. They control every aspect of the production from seed to shelf. They grow seeds in earthen pots that dissolve into the soil when planted outside to minimize transplant shock and plastic waste. They plant by hand. In place of pesticides, Frogsong introduces beneficial bugs to battle destructive ones. After harvest, Reid prepares the plants for high quality extraction.
As they started selling Rubbit (the salve) and an under-the-tongue tincture called Drops, Brett, Reid, Lissa and Chris talked to customers at farmers markets to learn more about why people seek out CBD, and why it helps. The most common connector: pain. They met customers suffering from a host of maladies from inflammation to anxiety, and over time those customers reported again and again that Frogsong’s CBD has changed their lives. “I don’t know what it is about your guys’ stuff, but it works,” is a common refrain.
It’s hard to pinpoint exactly why this CBD is so effective: is it the rigorous production standards? The deep care for the land? The above-industry-standard dosage at below-industry-average prices? Chuck and Connie believe it’s all of that together.
Plus just a little bit of magic.
What is a B Corp?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.
After a long and rigorous assessment, Frogsong Farm has moved from a pending to a certified B Corp. Read more about B Corps and our social and environmental commitments here.